BASS offers several ways to visualize traffic flow through a business. One is heat mapping, which lays a filter over camera feeds showing how populated different areas are based with color. For businesses with a comprehensive interior camera setup, this data can be layered onto a mini-map of the entire business floor plan. A similar feature is surface touch mapping, which rather than displaying where people have been standing, it shows what they’ve been touching. This is ideal for healthcare facilities, and anywhere that wants data on where to focus sanitization efforts. The system also has journey mapping, which tracks an individual’s trip through a business and displays it on a mini-map, giving management information on how customers interact with their business. For overall customer analytics, there are drag & drop graphs to compare data along many variables.